Third Coast Media - Executive Team

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Michael Redmond – Managing Partner

Michael Redmond is a 15-year veteran of the digital marketing and data acquisition industry currently serving as Managing Partner of Third Coast Media LLC. In this role, he works with companies to develop, test, and implement integrated media marketing strategies that dramatically expand his clients’ consumer base and keep them two steps ahead of the competition.

In-depth knowledge of the customer acquisition and retention marketplaces coupled with a bleeding-edge expertise in media, and data-gathering/aggregation technology allow Michael to develop innovative programs that dramatically impact the bottom line of his clients.

Immediately prior to joining Third Coast Media, Michael was Vice President of Internet Marketing for Career Education Corporation (CEC). During his 12-year tenure, he expanded CEC’s digital lead generation to become the dominant source of new students. He led a 24-member team overseeing the integrated online acquisition strategy for 75 college campuses and educational institutions, and his pioneering use of email marketing, search engine marketing, affiliate lead providers and performance tracking technology was widely acknowledged as placing CEC 3-5 years ahead of its main competitors in the race to enroll new customers.

He holds a Bachelor of Science in Marketing from DePaul University.

 

Bill McGlynn – VP of Marketing

Bill holds 17 years of experience in sales and marketing and focuses on effectively analyzing marketing strategy implementations, developing creative assets designed to build response rates and project management. His extensive knowledge about how best to leverage the digital marketplace ensures resources are attributed to those areas with the greatest reach and highest return in order to maintain an efficient and competitive advantage.

Prior to joining Third Coast Media, Bill was the Director of Internet Production for Career Education Corporation. During his 8-year tenure, Bill maneuvered strategic online and offline initiatives that significantly increased customer inquiries and enrollments. He engineered and enhanced websites, landing pages and optimization strategies, paid search campaigns, mobile advertising, and initiated the creation of CRM for customers through social media platforms.

Bill holds a Bachelor of Arts Degree at Columbia College.

 

 

Contact us for more information, or call at 630-469-4068.

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