After delivering on your brand promise and developing a satisfied new customer, it’s time to begin your loyalty program designed to build long term brand advocate. Depending on your business, you can send offers to purchase additional products informed by previous purchases or other information known about the consumer, request a positive review or a new business referral. Ultimately, the goal is to leverage the effort it took to get the new customer to build long term profitable win/win customer relationships.
Third Coast Media can develop a LifeCycle Marketing Loyalty Mapping Strategy to leverage your consumer brand equity which will include:
The mapping strategy creation process begins with analyzing your your current loyalty program against industry benchmarks which informs the loyalty rewards offer strategy, communication design and workflow.