Step 3: Lead Capture

Small changes to lead capturing websites and landing pages to increase the number of visitors who submit a lead produce significant incremental revenue by making media dollars already spent more efficient.

Our holistic approach to improve lead capture funnel performance includes the following:

• User experience testing
• Performance optimization
• Creating and testing new landing pages
• Multivariate “call to action” testing
• Analytics software recommendations

 
The goal is to create a set of industry best practice lead capture pages that serves as a benchmark for ongoing champion-challenger testing to improve performance over time as the business and industry grows and changes.