Often times consumers who have contacted you are not ready to purchase, but want to receive more information. Cultivating the relationship by developing and overall communications strategy based on consumer intent to buy is key to building long term value. Our lead cultivation engagements typically involve a “deep dive” into your business examining post contact follow-up strategies, sales process and sales cycle breakage points. Once completed a LifeCycle Marketing Roadmap will be created.
Some key considerations when consulting with clients include:
The most effective businesses understand that most people who contact them are not ready to buy their product but see the value in building a relationship with those consumers that will generate long term sales.