Step 7: Getting the Referral

Consumers will always tell friends & strangers about their experiences with your company by word of mouth, social media and product reviews. Timed communication and referral incentive programs can motivate your customers to become your brand evangelists. Sales strategies to drive referral business from new customers can also be effective. Your company can’t afford to miss the best source of “free” leads available.

Referral generation strategies and programs are included within the Lifecycle Marketing Roadmap we provide our clients who engage in our lead cultivation programs.